Viacom looks to rival major U.S. cable channels with Paramount Network
March 30, 2017 at 13:05 PM EDT
(Reuters) - When Viacom Inc’s Spike TV rebrands as the Paramount Network in early 2018, the struggling media company hopes to position itself as a challenger to top-rated U.S. cable networks like Comcast Corp’s USA and Time Warner Inc’s TNT with shows that have the caliber of HBO.
