Buy Box Experts Embraces Amazon's Brand Registry 2.0 Roll Out to Protect Brands

With the intention of simplifying how Amazon sellers protect their brand on the world's largest marketplace, Amazon rolls out Brand Registry 2.0.

SOUTH JORDAN, UT, May 11, 2017 /24-7PressRelease/ -- Amazon Brand Registry is an invaluable tool for sellers that manufacture their own goods to manage their products on Amazon. Amazon Brand Registry allows sellers to better control their products and listings on Amazon to minimize re-sold or imitation goods from being sold.

With increasing frustration from sellers that Amazon's Brand Registry was ill-equipped, Amazon rolls out version 2.0 of the program with surprisingly little-advanced notice. Within the latest instance of Amazon's Brand Registry, sellers can file a report for any Amazon-owned marketplace, including complaints about trademark infringement or counterfeit product. Buy Box Experts, a company that helps manufacturers sell products on Amazon, supports the rollout.

Buy Box Experts partner, James Thomson, remarks on the revelation. "It is invaluable for brands to be able to protect their reputation of their products. With Amazon showing no sign of slowing down on marketshare expansion, them jumping on improving the rights of brand owners will ensure that Amazon will remain a leader in quality goods when compared to other marketplaces."

Amazon Brand Registry 2.0 boasts two main features, brand protection, and brand support.

Brand support allows sellers to report Amazon policy violations.
Brand protection supports sellers in reporting trademark or copyright violations.

Amazon Brand Registry Brand Support

One of the larger complaints from Amazon sellers looking to protect their brand was the previous lack of swift communication surrounding violation complaints. With 2.0, claims of infringement regarding Amazon counterfeit sellers are processed within four hours. The new escalation queue is backed by a staff of 300 US-based team members. Brand owners will be pleased to know that the burden now lies on the Amazon seller to prove that they are not in violation of the reported claim. Best of all, claim filers do not need a test buy to submit the ticket.

Amazon Brand Registry Brand Protection

Amazon sellers will now have the ability to identify sellers display names, product listing condition, product ship-from location, and landed price. This will help identify fraudulent sellers. For trademark and counterfeit claims, brand-owners now also have the luxury of specifically asking for legally identifiable information.

Not all of Brand Registry 2.0's features are doom-and-gloom. Some features help brand-owners proliferate. For example, brand-owners can white-list approved sellers to allow their goods to be sold by authorized Amazon sellers.

To ensure that the new system is not abused, complaint reporters must include all intellectual property information, including name, email, rights owner, rights asserted, ASIN or other identifiable product number, and a statement attesting as being authorized to act on behalf of the rights owner.

While this is a step in the right direction for Amazon sellers to protect their brand, there is still a lot of information to be clarified over the weeks that come. To learn more about the evolution of Amazon's Brand Registry, visit www.BuyBoxExperts.com.

Buy Box Experts specialize in Amazon account management, including A+ content detail pages, Amazon product SEO, and map enforcement. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand.

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