McDonald's Wants To Capitalize On The 'Dead Zone' Period By: Benzinga via Benzinga July 20, 2017 at 11:50 AM EDT For fast-food restaurant operators, the period between 2 p.m. and 5 p.m. is referred to as the "fast-food dead zone" as it is smack in ... Read More >> Related Stocks: Goodfood Mkt Corp McDonald's Corp