Why NFL icon Brett Favre bought into this surging Nashville business
October 02, 2017 at 15:04 PM EDT
The CEO of ORCA, a fast-growing competitor to Yeti, says the deal "takes us from a regional company to more of a national company." As for the Super Bowl-winning quarterback? He said he's amazed at the company's growth: "I said, 'How the hell are they doing $30 million in revenue and no one knows who they are?'"