The "Synalar 2016 U.S. Promotional Report" report has been added to Research and Markets' offering.
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Synalar through personal promotion in 2016 and how does this compare to its peer set in the Dermatosis markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Medimetriks's depth of coverage vary within key specialties (e.g., Dermatology and Podiatry) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Synalar throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Synalar in 2016?
Data Sources and Methodology:
- We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
- Over 200 paid interactions across 100 physicians made on behalf of Synalar were carefully examined to support our analysis. In addition, interaction data from 4 peer products (e.g. Cloderm, Locoid, Neo-Synalar, and Novacort ) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/kgtw5f/20162017_synalar?w=4
View source version on businesswire.com: http://www.businesswire.com/news/home/20171212006164/en/
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Topics: Dermatological
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