Walmart to begin selling e-books, e-readers through Japanese partner By: CNBC.com News January 25, 2018 at 20:20 PM EST Walmart is partnering with Rakuten, a Tokyo-based e-commerce business, to sell e-books and audiobooks on Walmart.com. Read More >> Related Stocks: Alibaba Group Holding Ltd Amazon.com Barnes & Noble Barnes & Noble Education Inc C Wal-Mart Stores, Inc.