Gold backed cryptos

Having read this article it seems that it would make a lot of sense for a bitg player in the gold industry to push a crypto backed by gold as it is likely, in my view, that this could drive up the price of gold too. https://www.financemagnates.com/thought-leadership/icos-stealing-golds-shine-meet-2018s-promising-gold-backed-cryptos/ Any thoughts on this?
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