Gillette Venus Introduces New Hair Removal Innovations to Its Award-Winning Portfolio

As the world’s #1 shaving brand for women, Gillette Venus understands that each woman’s passion is unique, and so are the tools and beauty routines that help them feel their most confident and ready to dive into life. That’s why the brand is releasing three new products to bring women additional hair removal methods for their head to toe needs --- wherever and whenever they choose to remove hair. Venus is introducing its newest technology and innovation to expand its portfolio with the launch of Venus Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision. To celebrate the launch, Venus is thrilled to partner with Cassie De Pecol, the first woman on record to travel to every sovereign nation in the world.

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The Venus Platinum Extra Smooth boosts control with an ergonomic metal handle for incredible control and precision shaving in the shower and bath. (Photo: Business Wire)

Gillette Venus is inspired by women’s strength to challenge themselves and pursue whatever drives them most – professionally, physically, and socially. Not all women want to or have to remove hair, but for many it’s a personal preference that helps them feel a little more confident and comfortable. With this launch and partnership, Gillette Venus wants to give women the tools and encouragement to help them feel their best and make the most of every moment.

“We know through talking to women all over the world that even something as small as having smooth skin can really help give that extra boost of confidence,” says Anthony van Dijk, Associate Brand Director, North America Gillette Venus. “Ever since 2001 with our introduction of the first razor designed especially for women, Gillette Venus has been working to continually raise the bar for women’s hair removal. Venus Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision were all designed with our latest innovations in hair removal so that women can enjoy smooth skin quickly, conveniently and efficiently.”

The newest additions to the Gillette Venus product line include the Venus Platinum Extra Smooth Razor, the brand’s first razor with a satin chrome finish designed to bring women a more premium shaving experience; Venus Face Perfection, created to remove unwanted facial hair; and Venus Bikini Precision, a slim handheld device for trimming and shaping bikini lines.

Gillette Venus Platinum Extra Smooth

• Advanced blade technology, including 5 diamond-like coated blades for low-cutting force
• Designed-for-women, ergonomic handle allows for incredible control and precision shaving in shower and bath
• New metal handle boosts control with strength, durability, cleanliness, and beautiful design
• 360-degree ribbon of moisture surround blades to provide premium glide technology, comfort, and protection

Gillette Venus Face Perfection

• Sleek, compact design for absolute precision on delicate areas such as chin, upper lip, forehead and eyebrows
• Removes unwanted hair from the root for up to 4 weeks of long-lasting, smooth skin
• With 10,000 plucking motions per minute, it is much more thorough and considerably faster than tweezers
• Extra slim head with 10 micro-openings to gently capture even the finest hairs, down to 0.02 mm
• Easy-to-flip switch to quickly change the rotation from left to right and catch the hair against growth direction
• Battery-powered for a smooth skin anytime anywhere

Gillette Venus Bikini Precision

• The 90-degree angle-head gives you maximum visibility in your bikini hair removal to maneuver around every contour with ease
• Sleek and compact design handles like a pen giving total precision and control
• High-precision head with rounded tips make detailed styling around bikini lines precise and gentle
• Clip the 5mm comb onto the trimmer head to precisely trim your hair to a uniform length
• Battery powered for bikini ready skin anytime, anywhere

Availability & Pricing:

• The Venus Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision are available at food, drug, mass merchandise stores, and online retailers.
• The suggested retail price of the Venus Platinum Extra Smooth shaving system, which includes 1 razor + 2 blade refills is approximately $8.99 - $12.99 MSRP. The suggested retail price of the Venus Face Perfection is $34.99 MSRP. The suggested retail price of the Venus Bikini Precision is approximately $19.99 MSRP. Please Note: Pricing is at the sole discretion of the retailers.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK- II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.us.pg.com for the latest news and information about P&G and its brands.

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