Factual expands its location-based ad tools

 Factual announced this morning that it’s expanding its Geopulse ad-targeting suite, with new products designed to help advertisers measure whether their campaigns drive in-store visits, and to give them more guidance on overall strategy. You may remember that Factual was founded a decade ago by Gil Elbaz, with the aim of creating an open repository for data. Over time, the company… Read More