Harley tries to regain its coolness factor By: CNBC.com News February 03, 2018 at 14:00 PM EST As Harley-Davidson riders get older, the company tries to regain its coolness factor. But millennials don't want to ride the same bikes as their parents. Read More >> Related Stocks: Atyr Pharma Inc Harley-Davidson Honda Motor Company ADR Kawasaki Heavy Industries Ltd [Japan] Suzuki Motor Co. Toyobo Co. Ltd Yamaha Motor Co. Ltd