NEW YORK - Feb. 6, 2018 - PRLog -- Independent global marketing and media consultancy, Ebiquity, has announced today, the appointment of Christine Merrifield as its Managing Director of Media – North America.
In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for the North American Media division, which specializes in helping brands improve the performance of their media investments through robust measurement, selecting and managing agency relationships, and achieving transparency and financial contract compliance. She will continue to transform Ebiquity's client offering across its media practices and support new business.
With an extensive career in the industry, Christine has a breadth of experience in cross-channel investment, digital video, display, mobile and addressable/programmatic TV for MediaVest (now Spark Foundry), Warner Bros and Mediacom. During her 11 years at MediaVest, Christine was a core member of the executive leadership team, President of Investment and was recognized by TV Week and Partnership with Children for her leadership and media buying expertise. Most recently, she held the position of SVP, Advertising Sales Strategy at Turner Broadcasting.
Speaking about the new role, Christine commented: "I am excited to lead Ebiquity's Media practice, particularly at such an interesting time for the industry. I am also excited to further the role Ebiquity plays in shaping the important industry conversation of impartiality and in helping clients manage their trading partners and optimise the performance of their media investments."
Bill Bruno, CEO, North America, added: "I am thrilled to have Christine at the helm of our Media practice in North America. Her impressive track record on both the sales-side and with agencies strengthens our commitment to providing best-in-class solutions for leading brands."
-ENDS-
For more information, please contact:
Chloe Kingscote or Angela Acquaye at Pumpkin:
E: angela@pumpkin.uk.com/chloe@pumpkin.uk.com
T: 0207 287 2007
ABOUT EBIQUITY
Ebiquity is a leading, independent, technology-enabled marketing and media analytics consultancy.
Our clients
We work with 80 of the top 100 global advertisers and leading brands in the world's largest advertising markets.
Global locations
Global expertise and offices in 14 countries across North America, Europe, and Asia Pacific.
Our people
Employing over 900 professionals including data scientists, developers, modellers, analysts, and digital and media experts.
Media Contact
lauren.gelecke@ebiquity.com
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