February 22nd, 2018 – Shanghai – In celebration of the 2018 Chinese Spring Festival for the Year of the Dog, Blackmores, Australia’s most trusted natural health care brand takes over the mega digital screens of New York Times Square from 15 to 16 February 2018. Blackmores is wishing Chinese people all across the world a Happy & HEALTHY Chinese New Year.
New York Times Square is a focal point for Blackmores to broadcast its commitment to Chinese consumers worldwide for health, prosperity and happiness in the Year of the Dog, Blackmores 86th year as a leading international natural healthcare brand.
Pic 1: Australia’s Leading Natural Health Care Brand BLACKMORES Wishing Chinese People Worldwide a Happy Year of the Dog
Wishing You a Happy, HEALTHY & Prosperous Chinese New Year at the World’s Crossroads
As Australia’s most trusted natural healthcare brand, Blackmores has for the last two years used the mega digital screens of New York Times Square to demonstrate its position as a major international brand, particularly in China. On Chinese New Year’s Eve, Chinese sporting icon, international tennis star, and Blackmores global health ambassador, Li Na extends her Chinese New Year greeting to Chinese people around the world. Blackmores commitment to promoting a health-conscious lifestyle for its consumers and supporting a healthy China are strongly reflected in Li Na’s inspiring message encouraging people everywhere to embrace a healthy and active lifestyle in the Year of the Dog!
Pic 2: BLACKMORES Global Health Ambassador Li Na Extends her Chinese New Year Greeting to Chinese People around the World
Determination Leads to Winning in the New Year
The World Tennis Grand Slam season began at the Australian Open in January, where fans from across the globe came to see amazing tennis and the success of Roger Federer showing absolute determination to win his 20th Grand Slam tournament. Blackmores, as a strategic partner of the Australian Open, created a total campaign with Chinese and Global tennis icon Li Na for the 2018 tournament, encouraging consumers to foster “strength in heart”, build their willpower, and meet every test head on – take match point and play the game with all your heart! Promoting confidence and a positive attitude, Blackmores and Li Na stand by our slogan “Go With Your Nature”. Blackmores hopes for the Year of the Dog, more Chinese consumers will embrace a healthier lifestyle, strengthen their hearts, and overcome challenges with firm determination.
Pics 3 & 4: BLACKMORES, A Strategic Partner of the Australian Open, Encourages Consumers to Foster “Strength in Heart”
Eighty Six Years of Quality, Commitment and Natural Living
Projecting from the mega screens of New York Times Square, Blackmores is sending Chinese New Year’s greetings to Chinese people around the world announcing the start of its 86th year as Australia’s longest standing leading natural healthcare company. Across 86 years Blackmores has been a leader in using natural and healthy raw materials, quality production, strong R&D, promoting the principles of a holistic and natural way to a healthy life to create an internationally trusted brand with millions of followers. Already a market leader in Australia, Thailand, Malaysia and Singapore, Blackmores has developed a strong brand identity in China with rapidly growing popularity throughout the country. Committed to promoting a healthy lifestyle, Blackmores will continue to make the world a healthier place aligned to its new Chinese brand slogan, “Go With Your Nature” encouraging consumers to lead natural, confident, and healthier lives.
Pic 5: BLACKMORES Launch its Chinese Brand Slogan “Go With Your Nature”
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