Lessons from Texas' bathroom bill battle: Businesses reflect on hard-fought campaign, owning their brand
March 13, 2018 at 08:55 AM EDT
Taking social or political stances can be a thorny proposition for businesses. When do the stakes demand action, and what is the appropriate response? Those questions were tackled by leaders from Silicon Labs, IBM and more at SXSW. As one exec said, "People want to do business with brands that actually take stands, especially the younger generation."