SuckerPunch Athlete Max Holloway To Headline UFC 223

Alliance MMA, Inc. (“Alliance MMA” or the “Company”) (NASDAQ: AMMA), announced today that SuckerPunch Entertainment (“SuckerPunch”) client Ultimate Fighting Championship (“UFC”) Featherweight Champion Max Holloway will step in on six days’ notice as a late replacement to challenge Khabib Nurmagomedov for the UFC Lightweight Championship in the UFC 223 Main Event LIVE on pay-per-view from Barclays Center in Brooklyn, N.Y. on Saturday night, April 7th.

Max Holloway, the 2017 Rolling Stone Magazine and UFC Fighter of the Year, will look to become only the second fighter in UFC history to hold two belts simultaneously in two separate weight classes. The only other fighter to have done so is global superstar Conor McGregor.

“It’s moments like these when legends are made,” said Brian Butler-Au, Managing Director of SuckerPunch Entertainment. “Max is undeniably validating his “anybody, anytime, anywhere” philosophy by stepping up a weight class to battle an undefeated fighter with only six days to prepare.”

Two Additional SuckerPunch Athletes Also Featured on UFC 223 Card

In addition to Holloway, joining Max on the UFC 223 card are fellow SuckerPunch clients Paul “The Irish Dragon” Felder and Felice “Lil Bulldog” Herrig. Felder will be looking to extend his three-fight unbeaten streak when he takes on #11 ranked UFC Lightweight Al Iaquinta in the opening bout on the evening’s pay-per-view card.

Felice Herrig, the #8 ranked women’s Strawweight, will challenge #4 ranked Karolina Kowalkiewicz during the preliminary portion of the card airing on FS1 Network.

About Alliance MMA, Inc.

Alliance MMA is a sports and media company that combines premier regional MMA promotions with event ticketing and management services. Alliance MMA is listed on the NASDAQ stock exchange and is the only MMA promotion company whose stock is publicly-traded. MMA is the world’s fastest-growing sport with approximately 300 million fans worldwide, according to sports marketing research firm Repucom. Professional MMA fights are legal and regulated by state athletic commissions in all 50 states. For more information, visit www.alliancemma.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. These statements relate to anticipated future events, future results of operations or future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “might,” “will,” “should,” “intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these terms or other comparable terminology. Actual results may differ materially from historical results or those indicated by these forward-looking statements as a result of a variety of factors including, but not limited to, those discussed under the heading “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission on April 17, 2017. Alliance MMA encourages you to review other factors that may affect its future results in its other filings with the Securities and Exchange Commission.

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