Press button, get car: Mercedes-Benz dabbles in car subscription

Following in the footsteps of BMW, Porsche, Cadillac, and Volvo, Mercedes-Benz plans to offer offer its cars to customers via a trial subscription program launching first in Nashville and Philadelphia. The car subscription business model is designed around customers willing to pay a premium to essentially trade in their cars on-demand like they do...
Mercedes-Benz S-Class Exclusive EditionFollowing in the footsteps of BMW, Porsche, Cadillac, and Volvo, Mercedes-Benz plans to offer offer its cars to customers via a trial subscription program launching first in Nashville and Philadelphia. The car subscription business model is designed around customers willing to pay a premium to essentially trade in their cars on-demand like they do...
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