WHAT: Lead Scoring: The Path to Efficient Marketing and Sales webinar
WHEN: Wednesday, June 6 at 2:00 p.m. ET
WHERE: Register for the webinar at register.gotowebinar.com and download the related whitepaper at insights.digitalmediasolutions.com.
WHY: The webinar will introduce marketers to the benefits of lead scoring and explain how this easy-to-implement solution can support a wide array of marketing strategies. Reviewing how models can be developed to optimize short- and long-term metrics, DMS will show how marketers are lowering their cost per acquisition, enhancing retention and boosting lifetime value metrics with lead scoring. Webinar attendees will have the opportunity to receive expert recommendations on how a comprehensive lead scoring model can be leveraged to prioritize new leads and aid sales conversations.
WHO: Jeff Meola (https://insights.digitalmediasolutions.com/dms-bios-content/jeff-meola) is the Consumer Insights and Marketing Analytics Director at Digital Media Solutions. In this role, Jeff is responsible for managing and analyzing DMS industry data and customer trends.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company's set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal's TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America's "Best Places to Work" in 2017 by Inc. magazine, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals (https://www.bestratereferrals.com/), it's education-branded platforms including CollegeAtlas.org (http://www.collegeatlas.org/), CourseAdvisor.com (http://www.courseadvisor.com/), DegreeFinder.com (http://www.degreefinder.com/) or the performance marketing technology Sparkroom (https://sparkroom.com/), visit digitalmediasolutions.com (http://www.thedigitalmediasolutions.com/). Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.
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