New York, Jun 13, 2018 (Issuewire.com) - Fashion One LLC, the leading New York-based international fashion, entertainment, and lifestyle television network, breaks new ground with the launch ofThe Switch, the first time a telenovela-style drama series has featured on a thematic channel.
It tells the story of Yoseline (Yoss) Hoffman, a popular Mexican vlogger who, by chance, meets Ginger (Xin Wang), an iconic fashion photographer. Yoss and Ginger trade places for a week and shake each others existence for good.
The Switch is a unique intersection of network television and social media with its focus on the exchange of lives and finding yourself through the other persons daily struggle.
The Switch provides an opportunity to explore two social spheres the mainstream fashion industry and the life of an influential web content creator.
Most of all, The Switch is a real-time story taking place in fashionable New York city with an enticing plot. The overall style is a subtle balance of storytelling alternating between free-scripted scenes and camera confessions from Yoss.
Yoss travels to New York to try her luck in the Manhattan fashion industry after becoming a massive success on social media networks. She plans to record a humorous travel vlog before returning home.
Meanwhile, Ginger, who hides behind the mysterious mask of La Diva, quits her job in the middle of a rooftop photoshoot with Adriana Lo, a top list agency model.
Ginger, tired of her repetitive work schedule, offers Yoss a deal to switch their lives for a week. Yoss accepts the challenge. For Ginger, who suffers from creative depression, it is an opportunity to rediscover her mojo by engaging with millennials.
As the two dive into each others worlds, a shadow emerges from Gingers past. Will the truth behind the mask remain hidden?
Yoss is a social media phenomenon in Mexico and is best known for her YosStop and JuStYosS Youtube channels where she posts sketches, vlogs and skits chronicling her daily exploits to an audience of over 8.8 million subscribers.
She attracts over 10 million followers on Facebook, Instagram and Twitter platforms and has been featured as an actress on TV Azteca, TVC, and Canal 11.
Ali Gursoy, Fashion One Group Chief Executive Officer, says bringing a drama series to Fashion One for the first time is a strong signal of intent for the network.
Traditionally thematic channels whether they be food, travel or lifestyle focus on reality, competition or tutorials, but not drama, which is why we are delighted to be bringing The Switch to Fashion One, he said.
We are taking Yoss, a millennial Youtuber, to the medium of television. That is a major game changer.
The Switch is free-scripted so viewers have the unique opportunity to get to know Yoss in her new environment warts and all. The Switch has a compelling storyline east meets west, a change of roles, responsibilities and lifestyle and all the challenges that bring.
The Switch will appeal to traditional viewers who watch Fashion One for the latest trends in fashion and lifestyle and attract newcomers who are traditionally fed on a diet of social media content.
The 10-part series launches on 18th June and is available via the Fashion One network.
The launch of The Switch comes at a time of significant expansion for the Fashion One Group in North America, Eastern Europe, Africa and Asia, consolidating its position as the undisputed number one International fashion and lifestyle network.
As part of our growth plan, we have a number of announcements on future original programming and partnerships on the horizon, added Gursoy. We will be making those announcements in the coming months as we continue our upward trajectory.
About Fashion One LLC.
Fashion One operates a global lifestyle and entertainment TV network offering a comprehensive coverage of inspirational fashion. Fashion One audiences can access the latest updates through high-quality original programs, reality shows, documentaries, travelogues, entertainment news and lifestyle magazines.
Fashion One's programming is divided into two categories: core programming and original programming. The core programming primarily consists of content which is provided by external parties, while the original programming is produced by the network itself.
The network is a subsidiary of Bigfoot Entertainment launched in 2010. For more information, please visit www.fashionone.com
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Cameron Kelleher
Fashion One LLC
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Cameron Kelleher - Fashion One
Source :Fashion One
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