These are the subjects keeping the world’s top marketing execs awake at night
June 25, 2018 at 12:17 PM EDT
Businesses are handling a lot of disruption right now and at the Cannes Lions International Festival of Creativity in France, there was much discussion about how to manage this. Marketers love to use audience data and artificial intelligence (AI) for better ad targeting, but they also want imaginative ideas for their advertising. Consumer trust in business, and the future of the ad agency, were also key trends.