An industry expert explains the rising importance of online reviews in local business marketing
Arroyo Grande, CA, United States - July 20, 2018 /PressCable/ —
As more and more consumers turn to online sources to find local businesses, one expert in the industry says that by having online reviews associated with local business listings increases the odds of conversion.
“By now, most everyone understands that if you want to be found by today’s tech savvy consumers, it’s critical to have an online business listing,” says a spokesman from FindUsLocal.com, a local business directory that uses GEO location technology to present a locale-specific custom homepage to everyone visiting the site. “But not many local business owners understand the role that online reviews play in conversion metrics.”
He’s talking about some recent studies that highlight the importance of online reviews. One such study shows that 88 percent of consumers trust online reviews more than they do personal recommendations from friends and family. And another study shows that the reviews to lead to a 270 percent conversion rate with moderately priced items and a 380 percent conversion rate with high ticket items.
“The facts are in,” he says. “If local business owners want to participate in the online economy, they must do all they can to create a credible online presence.”
He says the easiest thing they can do is create a free local business listing at a quality local business directory. “Then ask your customers to leave reviews at the listing, and soon, all those online consumers looking for a local business will find their way to your door.”
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800
For more information, please visit http://www.FindUsLocal.com
Source: PressCable
Release ID: 381544
