Pop-ups feed social media obsession, turning almost everything into an Instagram-worthy experience
July 22, 2018 at 15:07 PM EDT
Since 2016, when the Museum of Ice Cream was founded in New York City, dozens of immersive pop-up experiences have sprung up all over the country. They have nearly identical business models: For anywhere between $20 and $40 a pop — sometimes higher — visitors can have a made-for-Instagram experience.