Musk, Trump and the age-old mass psychology effect that both are successfully exploiting
July 28, 2018 at 13:00 PM EDT
Tesla CEO Elon Musk and President Donald Trump have many differences, from energy policy to basic ideas about making the world a better place in the future. But the billionaires share one thing: They are both masters at exploiting a mass psychology phenomenon through Twitter, called tribalism, to mobilize supporters.