JuJu Royal to Expand Distribution in Key Markets

Calgary, Alberta (FSCwire) - International Cannabrands Inc. (CSE:JUJU.A), is pleased to announce significant expansion of its distribution relationships in several key markets for Julian Marley JuJu Royal™ (“JuJu Royal”), one of its leading brands.

The JuJu Royal team has planned an extremely active third and fourth quarter of 2018.  JuJu Royal is investing in Project Irie, which is a Jamaican expression meaning good feelings and a positive spirit. Project Irie includes multiple sales and marketing initiatives to bolster sales, profitability and, most important, new consumer access to the brand.  Project Irie’s “core four” elements are:  refreshed and modernized packaging and brand message; an expanded sales team and distribution relationships; new brand ambassadors; and increased dispensary and market ‘special events’.

JuJu Royal’s new brand refresh has generated excitement among major dispensaries and key distributors.

“JuJu Royal wanted to achieve two goals.  First, increasing the quality of our proprietary strain specific products, whether in flower, oil or concentrates and second, creating a more impactful brand presentation that brings together the heritage of our company and the modern lifestyle our consumers enjoy. Our Rastafarian roots are grounded in fun, outdoors and the environment, music and a positive vibe and we wanted our compliant packaging to make consumers notice.” – Travis Belcher, President, JuJu Royal.

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JuJu Royal has appointed new sales team members and brand ambassadors to approach retail stores interested in “In-store brand events ". These events will be centered on special product discounts as part of introducing JuJu Royal, potential appearances by Julian Marley and in some markets select VIP only performances by Julian and in-store brand messaging/promotions.

In the past couple of months, JuJu has been actively engaged with and expects to finalize three new distributor agreements within the next sixty days.  Further, Project Irie has set a goal to opening fifty (50) new retail accounts within the next few months as part of expanding the JuJu Royal message.

“We are excited and encouraged about the reception we are receiving around rolling out JuJu Royal to a broader audience.  Julian Marley JuJu Royal is a premium lifestyle brand and we are committed to introducing our products and brand to a greater audience.” – Steve Gormley, CEO International Cannabrands Inc.

About International Cannabrands (ICI)

ICI acquired the exclusive rights to Julian Marley's JuJu Royal brand. ICI currently generates revenue from licensing brands to growers, edible manufacturers, oil extractors, producers of ancillary products and apparel in the United States where cannabis has been legalized at the state level, as well as products containing CBD in the US and internationally. ICI intends on acquiring micro brands with highly profitable operations in the cannabis space.  The Company believes as the market becomes saturated with products varying in potency and quality, that the branded products will rise to the top and ICI intends to exploit all opportunities available to realize the full value of the Julian Marley brand and other brands.

About JuJu Royal

Julian Marley conveys his message of legalization, freedom, and love through the JuJu Royal brand, a line of naturally produced medicinal herbs using the best solventless technology. One percent of proceeds are distributed for the benefit of veterans using cannabis through the Weed for Warriors Project. More information about the brand and various products can be obtained at www.jujuroyal.net. International Cannabrands Ltd is continuing to work with Julian Marley to identify and develop future strains of marijuana that meet Julian’s exacting standards. The Company is continuing to conduct research and development with certain origin genetics to produce additional signature Julian Marley strains for the JuJu Royal Premium Marijuana collection. The intent is to make these strains available to dispensaries and caregivers on a worldwide basis where it is legal.

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NEITHER THE CANADIAN SECURITIES EXCHANGE NOR THEIR REGULATION SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward Looking Statements

This news release contains forward-looking statements relating to expectations about the increased distribution of its JuJu Royal products. These forward looking statements involve risks and uncertainties. Events or circumstances may cause actual results to differ materially from those anticipated as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company or the parties to the agreement. These include legal and regulatory changes, the impact of general economic, industry and market conditions; expectations regarding market demand for particular products and the dependence on new product development; the impact of product competition. As a result, the Company cannot guarantee that any forward-looking statement will materialize and the reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and Management of the Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

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