People are complaining that Apple Store sales systems went down on new iPhone release day, and they can't get their new phones (AAPL)

AP

Apple's newest phones, the iPhone XS and iPhone XS Max, went on sale on Friday. 

One way to make sure you get the latest iPhone or Apple Watch on launch day is to reserve the new phone through the Apple Store app, and then head to a physical Apple store to pick it up. Apple's improved reservation system is one reason why Apple's famous launch lines seemed to be shorter this year than in previous years. 

One problem, though — Apple's reservation system is down in at least some of its retail store locations. 

One reader told Business Insider that he stood in line at a location in a New Jersey mall for an hour, and an Apple employee told him that the system was down nationwide and he would have to go back on Monday. 

Even some people who prepaid for their phones in the app say that they've been unable to get their hands on it, according to a slew of reports on social media.

Tweet Embed:
//twitter.com/mims/statuses/1043232113057824770?ref_src=twsrc%5Etfw
Hey, @apple I’ve been sitting at your store for over an hour with computers down! Great launch day....Tweet Embed:
//twitter.com/mims/statuses/1043230607013105664?ref_src=twsrc%5Etfw
Epic fail! Computers are down at Apple Store in Victoria’s gardens. No one can pick up their orders. Well over an hour behind for my pickup. Crowds are not happy. @AppleNews @AppleSupport #iPhoneXS @victoria pic.twitter.com/VF8ND7bCtfTweet Embed:
//twitter.com/mims/statuses/1043227651891032064?ref_src=twsrc%5Etfw
Apple Store systems down. Can’t pick up phones today at University even if prepaid.Tweet Embed:
//twitter.com/mims/statuses/1043228396258582528?ref_src=twsrc%5Etfw
@Apple ‘s web processing is down, so we are all twiddling our thumbs in the store. no organization. great job guys 👍Tweet Embed:
//twitter.com/mims/statuses/1043225000092655617?ref_src=twsrc%5Etfw
I’m first in the pick-up line at this Apple store, but the system is down. Rioting likely to start soon as there are now about 20 people behind me with the 1 pm crowd coming soon.Tweet Embed:
//twitter.com/mims/statuses/1043232766027067394?ref_src=twsrc%5Etfw
@Apple how’s your in store system down ...supposedly

We've reached out to Apple for more information and will update this post when it becomes available. 

Email the author at kleswing@businessinsider.com.

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