Serena Williams sings 'I Touch Myself' in breast cancer awareness campaign

A nine-second video of Williams singing the first line of the song — "I love myself, I want you to love me" — was released Sunday by campaigning organization the I Touch Myself Project, in partnership with bra-maker Berlei among others. A longer version of the ad will appear online on September 30. The campaign will run throughout Australia and will include print, online and billboard advertising.