Saylent and CUProdigy Partner to Offer Credit Unions a Powerful, Data-Driven Member Engagement Platform

Saylent, a leading provider of data analytics and targeted marketing automation software for financial institutions, today announced a new partnership with CUProdigy, a premier cloud-based technology credit union service organization (CUSO). Together, Saylent and CUProdigy combine for a seamless integration allowing credit unions to leverage their core data to gain insights and personalize the member experience across channels, thereby better serving their members with timely, relevant offers.

“Our partnership with CUProdigy is further proof of our commitment to supply our industry with state-of-the-art technology and innovations that set us apart,” said Tyson Nargassans, President and CEO of Saylent. “We’re focused on helping credit unions get the most out of the data they already have, and this combination will do just that.”

Saylent’s platform is designed to integrate core banking, payment and third-party data, providing credit unions with individualized member profiles to help them better meet each member’s needs. Based on the resulting data analysis, the platform recommends relevant and personalized actions and offers to reach members through the right channels at the right time.

Utah-based CUProdigy delivers a modern, cloud-based core processing solution that is unmatched in its functionality, openness, and pricing. As a core platform, they offer all of the functionality needed to run a credit union. Their simple pricing model and open ecosystem philosophy are designed to welcome third-party integrations, providing credit unions with a flexible and cost-efficient platform.

“Saylent’s approach to technology is perfectly aligned with our goals for an open architecture model,” said CUProdigy Chief Product Officer, Amber Harsin. “The tight integration to our core gives credit unions the freedom to choose how they access and use their data to grow their business."

This new collaboration merges Saylent’s robust data insights with CUProdigy’s core processing cloud services to offer credit unions more convenience, ease of use, and full system support. By leveraging these open solutions, credit unions can reap the benefits of highly relevant communications with their members while consistently maximizing returns.

About Saylent
Saylent, provides financial institutions with data analytics solutions that improve profitability and product innovation by delivering smarter, deeper, actionable insights on the financial behaviors of consumers and businesses. With Saylent, financial institutions are empowered to drive new revenue streams and increase loyalty by delivering targeted programs and solutions that their customers and members desire. Saylent was founded in 2006 and is based in Boston, Massachusetts. To learn more visit www.saylent.com.

About CUProdigy
Based in Layton, Utah, CUProdigy is a technology-focused credit union service organization created to make its member credit unions more efficient and cost-effective through superior, cloud-based solutions. The CUSO offers its own modern, cloud-based core processing platform, as well as core-agnostic cloud-based IT infrastructure services that include a very robust virtual desktop infrastructure (VDI) solution. Additional information is available at www.cuprodigy.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20180924005136/en/