More than 500 people, members of the Louis Chevrolet Club, journalists, politicians, friends, stamped with impatience until 8 pm, at which time André Saunier and his collaborators unveiled the new timepiece of the watch brand: the “Classic 8”. But these 500 people were not alone! The event relayed live on the social networks of the factory attracted all those who did not want to miss this launch, announced for several weeks.
This weekend’s launch of the Classic 8 on the Kickstarter platform continued on Saturday by hosting more than 35 collector cars, mainly Chevrolet, on the forecourt of the manufacturer. More than 1000 people visited us to admire these jewels from another time and took the time to discover Louis Chevrolet’s new products.
“Project funded in less than 24 hours”
The Louis Chevrolet team can expect a bright future with its new automatic model. Indeed, the Louis Chevrolet Kickstarter operation has reached the level of required financing, 50,000 Swiss francs, in less than 24 hours.
“Classic 8”
The Classic 8 is priced at 590 Swiss Francs and only through Kickstarter, the crowdfunding platform. 590 Swiss Francs, a very attractive price, and a saving of 40% for all contributors on the selling price at which the manufacturer would have sold this Swiss Made automatic watch on its website.
Through this Kickstarter operation, the Jura company is gaining international renown, strengthening its philosophy of being ever closer to its customers, and the choice it made several years ago. Sell its pieces only through its online shop to offer watches at the right price, without middlemen, direct from the factory.
Available in 3 versions, all in Limited edition (498 pieces each), the “Classic 8” is available on the Kickstarter website until November 2, subject to availability.
“With this completely inverted watch case design, we reveal a usually invisible piece, the casing ring. This becomes the centerpiece of the watch, being visible from both the inside and the outside. This component is then able to customize both the exterior of the dressing and the visible part of the dial,” says André Saunier, CEO of the Louis Chevrolet brand.
This watch is powered by a movement that has proven itself, the ETA 2824-2, rugged and very accurate. The raw spirit of this one is entirely respected by a decoration of oscillating mass very technical and cut with the laser. A youthful look for this classic watchmaking.
Needless to say, the entire Louis Chevrolet team is very proud of this product. A team of several generations who have created, through this alliance of classic and innovation, a watch that will satisfy the watchmaking spirit of each.
Thomas Landers | BoostYourCampaign | www.boostyourcampaign.com
Media Contact
Company Name: Louis Chevrolet Swiss Watches
City: Porrentruy
Country: Switzerland
Website: www.louischevrolet.com/en/
