US and UK join up to tackle ad fraud, a $50 billion problem
October 23, 2018 at 10:05 AM EDT
Companies that buy advertising programmatically via automated systems that involve numerous online processes between ad exchanges and publishers, are at risk of having their ads "clicked" on by bots instead of humans. It's a problem that the World Federation of Advertisers (WFA) estimates could cost businesses $50 billion by 2025, and is one of the easiest and most lucrative forms of digital crime, according to a 2016 report from Hewlett Packard Enterprises.