On November 16 at Eataly Los Angeles an event will be held to learn more about traditional Calabrian products through food and wine tastings.
Following the success of events in New York and Chicago that brought journalists and food enthusiasts to the Eataly locations of two major U.S. cities, the best of DOP (Denominazione di Origine Protetta – Protected Designation of Origin) and IGP (Indicazione Geografica Protetta – Protected Geographic Indication) products of this region are now landing on the West Coast, with an event at the Eataly store in Los Angeles.
The special partnership with the Region of Calabria and Eataly was made possible by President Mario Oliverio and the Internationalization Department, with the aim of promoting the best of Calabrian culture and food and wine in the United States.
THE EVENT
The event will take place on Friday, November 16 from 2:00 pm to 6:00 pm at the Eataly store on Santa Monica Boulevard in Los Angeles. It will be possible to find tasting stations to try some of the best traditional Calabrian food and wine products. Food lovers and journalists will be able to discover a selection of specialties from Calabria, which will be available from now on in Eataly stores across the United States.
THE PARTNERSHIP WITH EATALY
Starting this year, on the shelves of Eataly’s U.S. stores (New York, Chicago, Los Angeles and Boston) customers can find: new types of homemade pasta; Caciocavallo Silano DOP cheese; the great wines of the Calabrian territory; and sweets such as the licorice of Calabria DOP. Additionally, there will be spicy sauces made from chili pepper, and extra virgin olive oil – the king of the table in Calabria and the secret of longevity – as well as many other products that represent the best agro-food of this region.
These great events promoting the territory are all under the brand “Rosso Calabria,” or Red Calabria, which has been actively promoted by President Oliverio.
The goal is to not only enhance the specialties of the beautiful territory of the ancient land between the Tyrrhenian and the Ionian Sea, but to also present its culture, character, and charm to the world. The “Rosso Calabria” brand represents the red of the Codex Purpureus Rossanensis, one of the illuminated manuscripts of the New Testament, and the red of the people’s daily passion to enhance agriculture, tourism, and regional artisanship.
THE CALABRIAN TRADITION
Calabria is the cradle of the Mediterranean Diet. In 1957, Professor Ancel Keys, founder of a new food style and psychophysical well-being, conducted a study in Nicotera, a province of Calabria, where he identified the pillars of the diet that he named “Mediterranean” which is now declared an Intangible Cultural Heritage by UNESCO.
Calabria has much to offer in this rich and healthy diet – with its ancient varieties of fruit, vegetables, and typical products still preserved in their authenticity. It is with good reason that now Valter Longo, a Calabria-born Italian scientist, author of the revolutionary “The Longevity Diet,” and researcher of the University of Southern California (USC) and the FIRC Institute of Molecular Oncology (IFOM) of Milan, never misses a chance to promote and confirm the value of the simple, genuine food of his Calabrian childhood.
ABOUT EATALY
Created by Oscar Farinetti, Eataly is a vibrant Italian marketplace interspersed with restaurants, counters, and a cooking school. The unique environment invites guests to “Eat, Shop, and Learn” about high-quality Italian food and drink as they taste dishes, find ingredients, and take classes. Since Eataly Torino first opened in 2007, this philosophy has spread with more than 35 stores across the world, including our flagship NYC Flatiron (2010), Chicago (2013), NYC Downtown (2016), Boston (2016), Los Angeles (2017), and soon to be Las Vegas and Toronto.
Follow us on social networks:
Facebook: @rossocalabria
Instagram: @rossocalabria
Twitter: @rosso_calabria
Facebook: @EatalyLA
Instagram: @eatalyla
Twitter: @EatalyLA
Media Contact
Company Name: OK Productions LLC
Contact Person: Ornella Fado
Email: Send Email
Phone: 917-776-9851
Country: United States
Website: http://www.brindiamoguide.com
