Why the women behind this beauty company believe A.I. is the answer to flawless, age-defying skin
December 08, 2018 at 12:00 PM EST
The U.S. facial skincare market is worth an estimated $7 billion. Yet despite the wealth of products and information available promising flawless, ageless skin, consumers are frustrated by the low success rate. Skincare start-up Proven Beauty believes personalized products have a much higher efficacy level and is using AI to determine the best ingredients for each individual.