Long Beach, CA – Dec 13, 2018 – Business owners all over the US know that signs influence their customers’ purchasing decisions. This is exactly why almost all the businesses we see have some form of commercial signage outside, inside, or near their facility. However, even when some businesses have commercial signs, they still struggle with new customer generation.
Why? Not all signs are created equal. You don’t just need a sign, you need the right sign for your brand, location, and goals.
We reached out to Harvey Toyama of Exemplar Signs & Graphics, a Long Beach commercial sign company, and he says that the lack of “success” often ties back to a few easily corrected factors. Harvey shares three common signage pitfalls that negatively impact many business owners.
1. Choosing a design they like over a design that works.
In order for a commercial sign to work, it needs to speak the specific brand message to the specific target audience, and convince them to respond in a specific manner. And all this needs to take place within a few moments.
Business sign design isn’t exactly as simple as many of us think it is. It requires a lot of talent, art, and experience. While it’s true that beauty is in the eye of the beholder, the design you find nice or attractive may not be the most effective one for your brand.
What you can do, though, is partner with a trusted signage provider and work closely with its team of graphic designers. They are experienced in the art of sign design and can also give the necessary guidance and input you need.
2. Too much DIY.
Over the past few years, the do-it-yourself (DIY) practice has gained popularity. From arts and crafts to home improvement, more people are picking up the tools instead of paying someone else to do it.
Some business owners are doing this on their commercial signs as well. While it’s great that they want to put a personal touch to their signs, DIY-ing also runs a risk of ending up with an ineffective sign, and may even cost you more in sales than in savings.
Creating your own signs can often lead to missed opportunity, and may even end up costing you more in time, effort, and materials. A signage professional will ensure your sign is not only effective but cohesive with your brand and complementing your storefront and other signage elements.
Before you get carried away with doing everything yourself, talk to a sign specialist first for some insight and advice on how you can give your signs a personal touch without making any compromises.
3. Slacking off on sign repairs and maintenance.
Your sign reflects the quality of service your business provides. You can imagine what passersby and potential customers would feel if they see your commercial signs dirty, unfixed, and missing a few parts.
Broken signs can be quite a customer repellant, and can possibly drive away even the most curious/interested potential customers. So if there are any missing bulbs, chipped off paint, torn sections on your sign, getting them fixed ASAP would be the best move.
A reliable sign company usually has a sign crew that you can contact for fixes and maintenance work; contact one in your area to keep your sign looking fresh and new.
Long Beach Commercial Sign Company
There are a lot of things that business owners need to watch out for when it comes to their commercial signs. The good news is that if they partner with the right sign company, they’ll be leaving the work to the experts. From sign design, production, and maintenance, they’re in good hands.
If you’re wondering where you can find a reliable Long Beach sign company near me that specializes in commercial and business signs, drop by Exemplar Signs & Graphics for a free consultation.
Media Contact
Company Name: Mark My Words Media
Contact Person: Scott Baker
Email: Send Email
Phone: (800) 243-2077
Country: United States
Website: https://www.markmywordsmedia.com/
