YouTube/MKBHD
- Smartphones are really expensive right now.
- Two years ago, the starting price of the newest iPhone was $649. Today, the iPhone XR starts at $749, and the iPhone XS starts at $1,000.
- Other top phone makers have raised their prices in response to the iPhone. Google's Pixel 3 XL starts at $900, LG's V40 Thinq starts around $950, and Samsung's Galaxy Note 9 starts at $1,000.
- Holding onto your current smartphone for as long as possible ensures you get the most value for your purchase — and it sends a strong signal to phone makers as well.
But people were more shocked by the phone's starting price of $1,000, than by its radical redesign.Hollis Johnson
Still, Apple's strategy worked: Customers loved the iPhone X, despite it having a higher starting price than ever before.Hollis Johnson
We also know that Apple's strategy worked since so many phone makers followed suit the following year, overhauling their phones to look like, and cost about as much as, the iPhone X.YouTube/SAMTIME
Google's Pixel 3 XL features a "notch" like the iPhone X, and starts at $900.Drew Angerer/Getty Images
See the rest of the story at Business Insider
See Also:
- After more than a decade of using iPhones, I finally switched to Android — but I only lasted 3 days before switching back
- 15 photos we can't stop looking at that highlight tech's wild, apocalyptic year
- If you own an iPhone 6 or later that isn't holding its charge, now is the time to get your battery replaced
SEE ALSO: The 10 best smartphones made in 2018 that are worth your money
