Blue Apron skirts standard-accounting rules to claim profitability
January 15, 2019 at 14:48 PM EST
Meal-kit provider Blue Apron Holdings Inc.‘s shares rocketed 38% on Tuesday, after the company said it is confident it can achieve a version of profitability in the first quarter and for the year that’s dependent on an adjusted, non-standard way of accounting that ignores chronic losses and declining revenue.