Cadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service was controversial from the start in that the... A new chapter: Cadillac to revive Book car subscription program later this year
January 22, 2019 at 06:00 AM EST
Cadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service was controversial from the start in that the...
Cadillac shut down its Book car subscription service last year, but the program won't be dead too much longer. Cadillac Chief Marketing Officer Deborah Wahl told Automotive News that a revived and modified Book by Cadillac 2.0 will launch by the beginning of the second quarter of 2019. The service was controversial from the start in that the... 