Campbell's Soup trademarks the word 'chunky' after years of pop culture spoofs
February 05, 2019 at 11:52 AM EST
The Campbell Soup Company has trademarked the word "chunky" after references to its "Chunky" branded soup made it into the lexicon of pop culture over the past couple of decades. A trademark application to the U.S. Patent and Trademark Office (USPTO) noted that there had been "massive unsolicited media coverage of Chunky" such as parodies on "Saturday Night Live" ("SNL"), "The Simpsons" and "Family Guy," as well as references to the soup by rappers and novelists.