On February 5th, 2019 (American Eastern Standard Time), the first day of the year of the pig, the Advertisement of event “Enjoy Chinese New Year in Xi’an” sponsored by the Xi’an Culture and Tourism Bureau and organized by Ctrip Group suddenly appeared on the Nasdaq screen of New York’s Times Square. Xi’an — the ancient capital of 13 dynasties of Chinese history, with strong Chinese cultural elements, colorful city lights, once again appeared on the world stage.
The series of event “Enjoy Chinese New Year in Xi’an” is a global network marketing activity customized specially by Ctrip Group according to the characteristics of the “Spring Festival in Xi’an; Most Cultural and Traditional” event in Xi’an during 2019. It’s reported that this event would continue from December 31st of 2018 to March 6th of 2019, with the propaganda slogan of “Spring Festival in Xi’an, still want to come after the first time”, and pay more attention to highlight the unique elements of “symbolic, international, scientific and technological style, local features” in Xi’an, this event comprehensively demonstrates the excellent traditional culture, city image and development and changes of Xi’an through three major movements of “Prepare” Year, pay New Year Call and “Celebrate” Year. The strong landing of the Nasdaq screen also marks an important step forward for Xi’an to build the image of “the city of world culture” and “the city of world tourism fashion”.
Nasdaq screen is located in New York’s Times Square, which is also known as the Crossroads of the World. It is one of the most representative attractions of New York and it is also a Square Business Circle with the highest traffic in the world, there are 1.5 million visitors from all over the world every day. The Nasdaq Ad screen is widely regarded as the most powerful digital display in the world.
Photo by Xi’an Evening News reporter Wang Jian, and intern Li Hanzhen
The series of activity “Enjoy Chinese New Year in Xi’an” organized by Ctrip Group was the most important part in the “Spring Festival in Xi’an; Most Cultural and Traditional” event. It did not just launch a series of special events online, such as the Xi’an Festival Hall, the AR city Treasure Hunt, “Those things in Chang’an” problem solving game, “the Giant Wild Goose Pagoda New Year Blessing” blessing bell game, and it also held a series of special offline events, for example, the New Year’s eve reunion dinner, the ongoing global tourism KOL in Xi’an, the ancient style Tang dress cosplayer event to be staged on the Lantern Festival. This is another in-depth cooperation between Ctrip Group and the Xi’an Culture and Tourism Bureau after the World Culture and Tourism Conference.
Xi’an Evening News reporter, photo by Xie Wei
The huge advertisement of the “Enjoy Chinese New Year in Xi’an” event landing on the Nasdaq also further explained that Xi’an inbound tourism market has great potential. With the advent of mass tourism, China’s outbound tourism market has maintained a high growth momentum, which helps Chinese people better understand the world. However, Wang Wei, the CEO of Ctrip Group’s Government Resource Cooperation Department, said that destinations should also step up efforts to develop inbound tourism and attract more foreign tourists to learn about contemporary China through tourism. It is worth mentioning that Ctrip is making a new attempt to help domestic destinations gain more exposure overseas.
At present, Ctrip has achieved strategic cooperative projects with more than 300 destinations. Developing inbound tourism vigorously is the consensus of many tourist destinations. Ctrip is comprehensively promoting globalization strategy and has a strong influence on the integrated marketing of global tourism resources, which can provide support for Destination tourism brands to go to the world arena. It is believed that in the further in-depth cooperation with Xi’an, Ctrip will convoy Xi’an to build the city image of the World Culture Capital and the World Tourism Fashion Capital.
Media Contact
Company Name: Ctrip.com International Ltd
Contact Person: Jin Liu
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Country: China
Website: www.ctrip.com
