NATURE’S ANSWER® ANNOUNCES KEY HIRES TO LEAD DIGITAL GROWTH INITIATIVE.

Nature’s Answer announces the addition of Kathy Bittner and Diana LeFemina to be introduced at Expo West in Anaheim.

Serving as one of America’s leading manufacturers of high-quality nutritional supplements for almost 50 years, the family-owned and operated Nature’s Answer brand is looking toward the future as they announce the hiring of  Kathy Bittner as Marketing Director and Business Development and Diana LeFemina as Lead Research Marketing Analyst.

Kathy Bittner  joins the team with a focus on the future as Marketing Director and Business Development. Kathy brings a wealth of experience in leading and supporting all facets of marketing execution in her role as Senior Operations Manager of Innerworkings, overseeing and directing end-to-end project management for KIND Snacks, Kraft Foods, Barnes & Noble, St. Jude Children’s Research Hospital, SirusXM, among others. In her new role, Kathy will work closely with Global Sales, Communications and the Digital Marketing teams to enhance distribution efforts through Independent Sales channels, as well as distributors such as Threshhold, UNFI, Kehe and Palko.

Diana LeFemina will be responsible for spearheading global digital analysis and marketing trends that encompass both consumer-facing communications and corporate initiatives. This will involve providing leadership, coordination, and oversight of Nature’s Answer’s digital activities and policies.

“Kathy and Diana both bring a great deal of experience to Nature’s Answer. Kathy has been successful in our industry for many years and I was extremely impressed with her success with KIND Snacks and her track record in our industry.” Throughout her career, Diana has helped a variety of consumer brands establish and expand their digital marketing efforts, and I am confident that she will help us do the same,” said Frank D’Amelio Jr. 

A major focus of our growth strategy is to strengthen our brand and product equities by connecting with new consumers in new ways. Kathy and Diana will play an important role in this effort.”

Nature’s Answer products can be found at  Vitamin Shoppe, GNC, Whole Foods, Sprouts, Mother’s Market, Fresh Thyme, H-E-B and other fine retail locations. Additionally, they can be found online at iHerb, Amazon, Vitacost, Lucky Vitamin, and Swanson. You can visit Kathy and Diana at Expo West @ the Anaheim convention center from March 6-9th at booth 4321.

About Nature’s Answer®

Founded in 1972 by Frank D’Amelio, Sr. along with his wife Josephine, Nature’s Answer is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature’s Answer continues to combine the best of traditional herbal remedies like Sambucus and Milk Thistle with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family.

Media Contact
Company Name: Nature’s Answer
Contact Person: Dean D’Amelio
Email: Send Email
Phone: (800) 439-2324
Country: United States
Website: naturesanswer.com



Source: www.abnewswire.com

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.