Juul is pitching its e-cigarette as an anti-smoking tool to employers and insurers
March 07, 2019 at 11:46 AM EST
Juul has tried to overhaul its image and prove that it's really a health-focused company. To help it do that, CNBC has learned Juul created a new "enterprise markets team," which is focused on striking deals with health plans, providers, self-insured employers and the public sector.