On March 11th, Mellower Coffee officially landed in Ho Chi Minh City, Vietnam, with three new good-looking products. This is another new market high ground in the Asian market after Singapore and South Korea.
Bringing boutique coffee culture into new city to create a comfortable third space
Since 2016, Mellower has officially entered the overseas market and it is currently the only Chinese boutique coffee chain brand successfully operating in overseas markets. Mellower has continuously brought high-quality products and consumer experiences into new countries and cities. At present, its number of overseas stores has reached 13. In August and September this year, new Mellower stores in Los Angeles and the Hong Kong will also be opened soon.
For the first store in Vietnam, Mellower chose Le Duan, one of the most prosperous streets in Ho Chi Minh City, on the first floor of the first district of Deutsches Haus, one of the most prestigious business offices. The building is jointly built by the German government and the Vietnamese government, and the German consulate is also there. Mellower creates a comfortable social circle for people working and living nearby. The coffee shop is no longer just a place to drink, but the third space outside home and company. It is a buffer zone reserved for busy urbanites.
The design of the store retains the space of the building itself to the utmost extent. The standard bar integrates the classic combination with comfortable sofa seats. There is enough space between the adjacent seats. Besides, the black gold color that is used by Mellower, bright warm yellow lights are also equipped. It is a new attempt by Mellower to continuously innovate and upgrade the “third space”, creating a warm and exquisite social atmosphere in every detail.
A corner of the first store of Mellower Coffee in Vietnam
Unlock the new mode of coffee meal, the “Search City Search Taste” series innovative drinks attract eyes again
The “Search City Search Taste” series is an important channel for Mellower Coffee to link the world through products and tongues. Just like: Beijing’s “Opera”, Chongqing’s “Mountain City”, Singapore’s “ONDEH LATTE”. Every time you come to a brand-new city, in order to better integrate into the local characteristics, Mellower will have a deep understanding of local culture and the selection of local ingredients and coffee for creative integration. This time, Mellower landed in Vietnam and as always, it combined local ingredients with Vietnamese culture, using classic Italian coffee beans with the most representative condensed milk and lychees in the region to create a creative drink that is unique to Vietnamese. “Saigon Impression”, using coffee to restore the best taste of the local. This creative specialty looks like a Vietnamese beauty wearing a Vietnamese costume, “Ao Dai”, with a graceful posture and a bamboo hat. Both the appearance and the taste are impressive. In addition, the domestic store’s best-selling beverage “Ice Lemon Juice”, as well as the special product “One Kaffee” inspired by Southeast Asian desserts, will also be launched soon. Three new products are coming, there is always one for you.
Additionally, in order to commemorate the first store in Ho Chi Minh City, Mellower creates a new coffee mode of “coffee + light food” for the first time, sharing the boutique coffee in a more diversified way for the business elites in Vietnam. In combination with the living and working needs of business people, the restaurant specializes in light meals such as salads: BANH MI made from Vietnamese bread, selected French desserts and healthy salads, etc., whether it is a business negotiation or a lunch break between colleagues. Mellower will meet your diversified needs.
Creative special drink – Saigon Impression
Inheriting the attitude of striving for perfection, leading China’s specialty coffee to the world
As one of the world’s largest coffee producers, growers and exporters, Vietnam has a long history of coffee drinking and culture, and coffee aroma is full of streets. In the past 10 years, Vietnam has exported 1.2 million to 1.5 million tons of coffee each year. At present, Vietnam’s coffee production ranks second in the world’s coffee production countries, 1.5-2 times higher than the world average production level. The coffee industry in Vietnam is gradually increasing and becoming a stable and sustainable development industry. At the end of this year, Mellower will open a second store in Vietnam, hoping to pass on the boutique coffee culture to more local residents and global tourists. When domestic tourists enter the Mellower Vietnam store, they can still enjoy the familiar taste.
As the leader of Chinese specialty coffee brand, Mellower hopes to provide domestic consumers with a better and more up-to-date boutique coffee culture. At the same time, Mellower also hopes to go abroad and let the world see Chinese coffee brand, using a standardized operation mode to deliver high-quality products, services and consumer experiences from domestic to overseas.
Mellower has been constantly exploring the way of running China’s specialty coffee out of the country, connecting the world’s rare coffee producing estates, creating a unique coffee industry chain system from the seed to the cup of the Chinese coffee industry, providing consumers high-quality, multi-model coffee products with a professional and dedicated attitude. With a relatively mature and stable industrial chain and a strong creative team, Mellower has gradually entered the international market and owned a position.
Nowadays, Mellower has more than 80 stores worldwide throughout Shanghai, Beijing, Chongqing, Shenzhen, Singapore, South Korea and other places. In the future, Mellower will continue to insist on providing consumers with high-quality coffee, leading the coffee culture, and injecting the specialty coffee culture into the life of every ordinary consumer at home and abroad through its professional strength and platform resources.
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Company Name: Mellower Coffee
Contact Person: Candy
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Country: China
Website: www.mellowercoffee.com
