Netflix isn't concerned about lower prices as Disney streaming starts, except in one huge market: India
April 17, 2019 at 13:35 PM EDT
Netflix has raised its prices on streaming plans in the U.S. as Disney begins to offer a lower-priced service. Netflix plans to raise prices in Brazil, Mexico and some countries in Europe. But there is one major global market where Netflix does want to lower prices: India. In its Q1 earnings call, the company acknowledged that in order to broaden accessibility in the market, it needs to find a price tier lower than its current one.