Amazon battles Rakuten for e-commerce market share in Japan
April 30, 2019 at 08:00 AM EDT
In Japan, Amazon faces tight competition from Rakuten. The Japanese e-commerce company has a robust customer loyalty program, and a suite of products and services including its own credit card, online bank, and streaming services. But in recent years, Amazon has captured greater market share thanks to its superior logistics capabilities, and focus on price and convenience.