Sears wanted its new logo to make people think of home and heart, instead they're thinking about Airbnb
May 08, 2019 at 16:00 PM EDT
Sears unveiled a new logo, marking its latest attempt to freshen its image and reconnect with consumers. The new design hopes to represent a combination of a home and a heart. People took to social media to mock its stark resemblance to Airbnb's logo.