Amazon is using Prime Day this year to try to win in fashion
July 15, 2019 at 10:40 AM EDT
When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel and accessories globally is worth more than $1 trillion, so Amazon clearly sees there's a lot at stake here. It's using Prime Day to tout fashion deals.