Would you care if music disappeared from FM radio? You may only have a decade to save it
August 09, 2019 at 10:34 AM EDT
Despite facing attacks from CDs, cassettes, and digital downloads in the past three decades, radio still reaches over 90% of adults in the U.S. If you think FM music could be dead within a decade, as some experts argue, iHeartMedia CEO Bob Pittman says you're missing the point.