Ads from Mondelez and Volkswagen are the first to be banned under new UK gender stereotyping rules
August 15, 2019 at 07:17 AM EDT
The U.K.'s Advertising Standards Authority (ASA) introduced the sexism rules in June after research and a consultation with the ad industry. The UN's Unstereotype Alliance welcomed the news, saying "Harmful gender stereotypes have profound consequences. They are behind different forms of discrimination, from limiting women's leadership roles to reducing their economic opportunity."