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November 20, 2006 at 08:50 AM EST
Philips Illuminates Saks Fifth Avenue Snowflake Spectacle With LED Lighting to Lower Energy Consumption by 50 Percent
40,400 Energy-Saving LEDs Combine Beauty and Technology Using the Energy Equivalent of Only Three Toaster Ovens

NEW YORK, Nov. 20 /PRNewswire-FirstCall/ -- Philips Electronics (NYSE:PHG) (AEX:PHI) is once again helping Saks Fifth Avenue shine some holiday cheer by illuminating the luxury retailer's annual Snowflake Spectacle -- a high-tech light show that combines holiday tradition and advanced technology. Philips has replaced this year's snowflake design with 40,400 newly upgraded LEDs (light emitting diodes) to make this year's spectacle the brightest and most energy-efficient ever. By upgrading Philips' LED system, this year's Spectacle will use only 2600W of energy -- the equivalent of just three toaster ovens.

Beginning November 20, millions of onlookers will gaze upon 50 enormous 8-foot and 20-foot illuminated snow flakes that reach 10 stories high and features a high-tech snowflake LED-light show choreographed to a modern version of "Carol of the Bells."

"The LED system used to create the Saks Snowflake Spectacle is a terrific demonstration of Philips' innovation in creating sustainable, energy-efficient lighting solutions," said Govi Rao, Vice President and General Manager of Philips Lighting North America's Solid State Lighting Business. "Philips' partnership with Saks provides a unique opportunity to showcase our capabilities in a way that can fit simply within consumers' lifestyle."

Philips, which lights many of the world's preeminent landmarks including The Eiffel Tower, The Sydney Opera House, Buckingham Palace and The Sphinx, is providing more than 40,000 LED lights that when illuminated, will give the effect of snowflakes falling and dancing across the facade of the Fifth Avenue store every fifteen minutes during the Holiday season. The Philips Lighting technology featured on the Saks Fifth Avenue exterior will also appear in the building's 28 surrounding windows. Representations of the snowflakes will also appear in all 54 Saks Fifth Avenue stores nationwide, as well as online and in the Saks holiday catalog.

    2006 Philips Lighting LED SNOWFLAKE Facts:

    -- 50 fully programmable, unique snowflakes reaching ten stories high
       (36-8'-0"; 14-20'-0") inspired by William "Snowflake" Bentley's
       snowflake photos from the 1920's.
    -- The bright LED lights used to illuminate all 50 snowflakes consume only
       2600W -- the energy equivalency of only three toaster ovens.
    -- The project required 40,400 LED modules, strung at a length of
       13,480 ft., or 2.55 miles, to cover 36 eight-foot diameter and
       14 twenty-foot diameter snowflakes.
    -- Placed end to end, the lights measure more than the length of
       4.5 football fields.
    -- The size of each LED that helps to form the snowflakes and emits light
       is less than the size of a pin head.

LED lighting is the most advanced, sustainable lighting solution available today. Unlike conventional incandescent lighting, LED lighting is controllable and is ideal for cold weather conditions. It uses approximately 75 percent less energy than conventional lighting and can last up to 10 years without dimming and requires no maintenance. Philips Lighting is one of the global leaders in LED technology and system solutions.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG) (AEX:PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 125,500 employees in more than 60 countries worldwide. With sales of EUR 30.4 billion in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at

About Saks Fifth Avenue Enterprises -

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and home furnishings, and its first-rate fashion expertise and the exemplary client service of its Associates. Today, Saks operates 54 full-line stores in 25 states, 2 stores in the Middle East in Dubai and Riyadh, 50 OFF 5th Outlet Stores and, the company's online store.

Source: Philips

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