Northwest Airlines (NYSE: NWA) today announced its inflight magazine, WorldTraveler, is now available online, in digital format, at www.nwaworldtraveler.com/digital.
In collaboration with the magazine's publishing company MSP Custom Communications, WorldTraveler becomes the first inflight magazine to make the jump to a true digital format, making it more widely available the public, beyond its current audience of two million monthly readers.
The digital magazine includes all the content available in the conventional magazine and convenient links to NWA's flight search tool and destination guides. Readers will now be able to easily search for content, magnify features for easy reading, and also access past issues of WorldTraveler.
"Northwest Airlines is leading the industry with trailblazing, technologically-savvy inflight magazine that is designed with the customer's interests and preferences in mind," said Tammy Lee, vice president of corporate communications for Northwest Airlines. "The new digital format gives us the ability to customize offers and target them to the individual reader, depending on where the customer is originating from and traveling to. From the advertiser's perspective, it is great for targeted marketing. From the customer's perspective, they can view the content they want from the convenience of their own computer."
Online readers for April's issue of the digital magazine will have the opportunity to take a tour of baseball stadiums throughout the Heartland, peruse the sights of Seattle and get travel and dining tips prior to their next NWA flight.
As part of the inaugural digital publication, website visitors also have the chance to enter to win a trip for two to Paris.
To view the digital magazine, go to www.worldtraveler.com/digital.
About Northwest Airlines
Northwest Airlines is one of the world's largest airlines with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world's most extensive global networks. Northwest and its travel partners serve more than 1000 cities in excess of 160 countries on six continents.
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