August 06, 2008 at 12:54 PM EDT
Quepasa.com Unveils Sexy New Image With the Launch of Improved Website
New Features and Enhancements Drive Registered Users Growth of 245 Percent Over Previous Month
WEST PALM BEACH, Fla., Aug. 6, 2008 (PRIME NEWSWIRE) -- Quepasa Corporation (Nasdaq:QPSA), today unveiled its new look and feel with the exciting re-launch of Quepasa.com, one of the leading online social communities for young Latinos that boasts improved user interface, greater social interactivity, and overall enhanced technical capabilities.
"I joined Quepasa because I saw a clear opportunity to develop a high-quality, interactive social networking site for the Latino community," said John Abbott, Quepasa's chief executive officer. "Our new site re-establishes Quepasa as the premiere destination for Latinos online. The new website design coupled with our well known brand name, added social networking features, and technical enhancements have driven tremendous user activity and growth."
A key component of Quepasa's new growth strategy lies in strengthening its infrastructure and viral capabilities, including vital upgrades like improved email deliverability. As a result, over the past 30 days Quepasa has seen significant gains in member registrations, member-sent invitations, and traffic. Daily user registrations are up by 245%, invitations sent by members to their friends increased by 282%, and daily unique visits increased by 100%.
The newly upgraded site targets the growing number of U.S. Latinos that are online, which currently represent 23 million users and is projected to grow to 29 million by 2012. According to a new report issued by eMarketer that growth is being driven primarily by young and native born Latinos; Quepasa's core audience.
"There is an apparent need to serve the growing Latino online audience, especially young Latinos who are fueling the growth," said Jeff Valdez, chairman of Quepasa. "We redesigned the site with them in mind, by creating fun interactive new features and a variety of user-friendly enhancements that will provide our members with a rich online experience.. We plan to continue innovating to create an unmatched online experience for our unique audience."
In addition to a fully redesigned homepage, the site now features enhanced social networking functions that allow members to connect with their friends and community like never before. Members can now easily upload photo albums, create slide shows, and upload multimedia videos. Profile pages can also now be fully personalized with a variety of background designs and music selections that allow members to creatively express themselves and their interests.
Profile pages have also been upgraded with the ability to select top friends, create circles of friends, personalize profile page 'headlines', and the ability to see who has visited your profile. Plus the addition of e-mail alerts lets members know instantly when their friends have posted comments or requests on their profile.
Just as being part of their community is important to Latinos, Quepasa offers online communities that users can join. The communities concept allows members to create and customize interactive community pages where they can upload videos, create blogs, receive updates via e-mail, and share pictures and news.
In addition to user-generated communities, Quepasa offers sponsored communities. The Latinas Illustrated community is one example, which featured an international swimsuit model contest in which 13 Latinas were selected to appear in the '09 Latinas Illustrated Swimsuit Calendar. Other Quepasa sponsored communities include QP Remix, Quepasa Rock, Quepasa Cine, Alianza de Futbol Hispano, and Quepasa Nightlife with several more communities to be announced.
Users should stay tuned over the coming months for additional exciting improvements to Quepasa. The company has an extensive product and partnership roadmap designed to drive membership and enhance its member experience. Among these plans are the upcoming unveiling of new viral and interactive tools for Quepasa communities, and video sections including interactive game integration and music streaming.
About Quepasa Corporation
Quepasa Corporation (Nasdaq:QPSA), headquartered in West Palm Beach, FL (with offices in Los Angeles, Scottsdale, Miami, and Hermosillo, MX), owns Quepasa.com, one of the world's largest, bicultural, Latino online communities dedicated to empowering young Latinos with the most entertaining, authentic and up-to-date online social community.
The Quepasa Corp. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=5287
CONTACT: LMC Media Luz Maria Castellanos (323) 924-2835 LMC@LMCMediaConsulting.com
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