DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., celebrates the bottling of its five millionth case of DeKuyper Pucker® Sour Apple. Employees toasted this historic milestone at the DeKuyper plant in Cincinnati on August 12, 2008 with an Appletini, the iconic cocktail that helped lead to the success of Pucker Sour Apple.
In the mid-1990s, the DeKuyper Sour Apple Pucker was the inspiration behind the Appletini and this signature flavor remains the most popular product in the DeKuyper portfolio. The Pucker family is the #1 fruit flavored sweet and sour schnapps in the liqueur category.
“We are extremely proud and excited to reach this milestone with one of our best selling flavors,” remarked Sheryl Rosenberger, senior brand manager, DeKuyper. “The Appletini has become a staple cocktail in bars across the country. This iconic drink helped redefine the martini and revive the cocktail culture. We look forward to the continued success of Sour Apple Pucker and the other flavors of DeKuyper that help add fun, flavor and color to cocktails.”
DeKuyper was the best-selling line of cordials in 2007 and ranked 15th in IMPACT’s annual Top 100 Spirits List. The brand continues to introduce innovative products to keep up with evolving trends, tastes and seasons as well as the growing consumer demand for more flavorful cocktails. DeKuyper launched its line of DeKuyper® Burst Bar Shots in July 2008 to help eliminate complicated mixing. The DeKuyper portfolio of products was reorganized into five distinct families in February 2008 in an effort to simplify the category and consumer shopping experience. The new families, DeKuyper Luscious, DeKuyper Burst, DeKuyper Pucker®, DeKuyper Signature and DeKuyper Flavored Brandy, are based on flavor profile and whether the liqueur is used as a mixer, sipper, shot or after-dinner drink.
“Bartenders continue to seek out flavorful cocktails,” said Bobby “G” Gleason, master mixologist and manager of on-premise training, Future Brands, LLC. “With fall just around the corner, apple continues to be a popular flavor enjoyed in Appletinis and other cocktails.”
Post-Mint Julep and pre-Egg Nog, the Appletini serves as a refreshing drink during the fall months. As the leaves start to change color, try out these great tasting recipes!
Traditional Appletini |
1.5 parts VOX® Vodka |
1 part DeKuyper® Pucker® Sour Apple Schnapps |
| 1.5 part fresh sour |
Shake all ingredients with ice and strain into a chilled cocktail glass. |
Caramel Appletini |
1 part DeKuyper® ButterShots® Burst Butterscotch Schnapps |
2 parts DeKuyper® Pucker® Sour Apple Schnapps |
2 parts VOX® Vodka |
Pour ingredients into a shaker with ice; Shake until well chilled; Strain into a chilled martini glass. |
Apple Manhattan |
1 part DeKuyper® Pucker® Sour Apple Schnapps |
2 parts Maker's Mark® Bourbon |
Shake with ice and strain into a chilled cocktail glass. |
For more information on the DeKuyper portfolio, visit www.dekuyperusa.com.
About DeKuyper Cordials & Liqueurs
DeKuyper is the #1-selling line of domestic cordials featuring nearly 60 mixable and versatile flavors of cordials, liqueurs, crèmes, brandies and schnapps. Some DeKuyper flavors have inspired the creation of cocktails and are now synonymous with those drinks. For example, in the mid-80s DeKuyper Peachtree® Schnapps inspired the creation of the Fuzzy Navel, and in the mid-90s DeKuyper Pucker® Sour Apple Schnapps inspired the creation of the Appletini. DeKuyper was founded in Holland in 1695 by Johannes DeKuyper & Son and has been the brand to turn to for fresh and original liqueurs for more than 300 years.
About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
drink smart®
DeKuyper® Liqueurs, 15% Alc./Vol.
©2008 John DeKuyper & Son, Cincinnati, OH.
Contacts:
Kate Laufer, 847-948-8888
kate.laufer@beamglobal.com
or
Qorvis
Communications
Lauren Dyke, 202-683-3204
ldyke@qorvis.com
