Second graph, keynote speakers list should read: interactive marketing visionary Joseph Jaffe, Papa John’s CEO Nigel Travis, entrepreneur Christopher Gardner and Indianapolis Colts head coach Tony Dungy (sted interactive marketing visionary Papa John’s CEO Nigel Travis Joseph Jaffe, entrepreneur Christopher Gardner and Indianapolis Colts head coach Tony Dungy)
The corrected release reads:
MORE THAN 50 CUSTOMERS, PARTNERS AND INDUSTRY EXPERTS SLATED TO SPEAK AT EXACTTARGET’S CONNECTIONS ’08 USER CONFERENCE
ONE OF THE NATION’S LARGEST ONE-TO-ONE MARKETING CONFERENCES, SPONSORED BY OMNITURE, SALESFORCE.COM, CUSTOMER EFFECTIVE AND MICROSOFT, TO FEATURE KEY THOUGHT LEADERS AND A DYNAMIC AGENDA
ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces more than 50 customers, thought leaders and industry analysts form the agenda at the Connections ’08 user conference. These speakers will conduct discussions and share insight in twenty-four special breakout sessions designed to equip marketers with the knowledge to implement and optimize one-to-one marketing campaigns.
Sponsored by four power brands in Omniture, salesforce.com, Customer Effective and Microsoft, the conference features a diverse line-up of keynote speakers that includes interactive marketing visionary Joseph Jaffe, Papa John’s CEO Nigel Travis, entrepreneur Christopher Gardner and Indianapolis Colts head coach Tony Dungy.
Genworth Financial, hotels.com, CareerBuilder.com and Scotts Miracle-Gro are some of companies that will share their experiences with email and one-to-one marketing attendees at the conference.
“We are extremely pleased to be able to bring such a dynamic agenda and high-level presentations to the attendees of Connections ’08,” said Scott Dorsey, chief executive officer for ExactTarget. “We believe the content at the conference will encourage attendees to implement their own successful email and one-to-one marketing campaigns.”
Breakout sessions will cover a wide range of topics, including email marketing for small, mid-size, and large businesses, best practices for acquiring and engaging subscribers, how to implement an international one-to-one marketing campaign and social media’s relationship to email marketing.
Several general sessions will be lead by ExactTarget executives, including:
- Let’s Get Connected!: CEO Scott Dorsey and Scott McCorkle, executive vice president of technology, product and channels, will provide a detailed look into how the company is advancing technology to help marketers deliver subscriber-centric communications across mediums.
- Email Marketing in a Web 2.0 World: Tim Kopp, ExactTarget’s chief marketing officer, will moderate this discussion with a panel of power brands including Google, salesforce.com and Omniture.
- The Triangle Offense of One-to-One Marketing: Joel Book, director of eMarketing education for ExactTarget and Jeffrey Rohrs, vice president of marketing for ExactTarget, explore how leading companies are leveraging email, CRM and web analytics to strengthen customer relationships and drive business results.
- Subscribers Rule Reputation and Relevance!: Chip House, ExactTarget’s vice president of marketing services moderates a discussion with Morgan Stewart, ExactTarget’s director of research and strategy, Michael Bloxham, director of insight and research, Ball State University and David Daniels, vice president and research director, Jupiter Research, where they will highlight the importance of understanding consumer channels and preferences.
For more information on the Connections ’08 User Conference and to register for the event, visit www.connections08.com.
About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
Contacts:
Lauren Sanders, 317-202-2280 x.10
lauren@dittoepr.com