Microsoft Should Look To Ask.com For Commercial Ideas

Who needs Jerry Seinfeld when you've got a pole-dancing babe? Ask.com , the search engine formerly associated with a butler named Jeeves, is running an advertisement that features a voluptuous young woman doing acrobatic moves on a stripper pole under the heading "What are the best aerobic workouts?" The ad may tell me nothing about the site's technology or give me any reason to use it over Google, but it worked - I obediently ventured over to Ask.com to see if they had somehow managed to make search sexy (they didn't). The results were just as mundane as they've always been, but the ad still drove me to the site.